Normani and her team executed the details, timing, and promotion for this single release and video perfectly. Normani’s debut exhibits why it is so important for an artist and label to really take their time with a project. The lyrics of Normani’s “Motivation” are fun, sexy, and youthful. Normani’s impressive dance skills and vocal range allows for “Motivation” to really shine through as the perfect song to solidify herself as an artist. Much like the early 2000s that this video was inspired by, carefully crafted music video treatments are essential for the success of really pushing a song.
Since the live release of the “Motivation” video on YouTube, Normani has been breaking the internet and trending across social media platforms. Fans and celebrities alike are all boasting about how Normani “is that b*tch!”. Normani did more than what had to be done with her choreography and use of gymnastics. Normani effortlessly incorporated ballet dancing and twerking into a basketball routine. And let’s not forget she bounced a basketball off of her body ON BEAT, and followed up with a series of backflips. Normani and her choreographer Sean Bankhead took things a step further with the scene of her and her dancers twerking above ground on a Chain-link fence in unison.
I think everyone can agree that Normani truly stepped on necks and stole hearts all at once when she danced solo in the rain. Can we just start with acknowledging her beaded crystal two piece costume with a choker and thigh high boots to match! It doesn’t get more 2000s -esque than that outfit there. And who else’s jaw dropped when Normani hit that split in the rain and proceeded to twerk and crawl on the concrete!
Normani has given her all to this song and video and she is not to be played with. Normani as a solo star is everything we need, especially for black girls everywhere. When have we seen a black woman excel as a Solo Pop Artist?? The time is now and Normani has support from people across the world to be the star that she has always imagined she would be!
Check out Normani’s video for Motivation down below and stream the track here.