Beyoncé Joins Forces with Adidas

Earlier Today, adidas announced its new “multi-layered” partnership with the Queen, Beyoncé Knowles-Carter.

According to the statement on Beyoncé’s site, she will serve as “a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas”.

Ivy Park initially debuted back in 2016 with Topshop, a popular London fashion retailer.

This partnership with adidas will certainly intrigue the masses as the beyhive spans across the globe. Notably, Beyoncé has made it clear throughout her career that she values having a limitless approach to creativity and an appreciation for art everywhere.

In regards to the new partnership; Beyoncé reveals, “This is the partnership of a lifetime for me. adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader”.

I can’t wait to see what these two powerhouse brands curate together!

To check out the full statement on Beyoncé’s partnership with adidas click here!