Lauren London Announces "FOREVER STRONGER" in Collaboration with PUMA

Lauren London just announced her new collection #FOREVERSTRONGER in collaboration with Puma. This line follows the release of the PUMA x TMC capsule collection that sold out back in September this year.

The new line is showcased with a campaign that features a poem written by the late Nipsey Hussle’s sister, Samantha Smith. The poem reflects the light, growth, and wisdom that has come from Hussle’s passing. While also giving a nod to a stronger future. Smith’s words are potent and will continue to reverberate with people everywhere.

The visuals in the video illuminate the neighborhood of South Los Angeles and the essence of Nipsey Hussle. 

You can check out full video down below! 💙🏁🏁🏁

Directed by @Topshelfjunior

Musical Score by @Rance1500